Makewise Gangnam Branch

Lead Artist

About

Hello. We're a makeup specialty shop in Gangnam and Apgujeong. I'm Chae Eun-hee, the head artist and director of Makewise Gangnam. Makewise is a dedicated image-making space that discovers each customer's own hidden atmosphere and possibilities within their face, and brings out that person's true self as naturally and beautifully as possible through refined, balanced makeup tailored to them. We don't stop at simply creating a pretty face. Makewise strives for makeup that precisely analyzes and designs the impression that truly suits you, taking into account your personal color, face shape, asymmetry, muscle movement, and even your lifestyle. We offer styling that blends a design-driven approach with technique — makeup that looks vivid and sharp in front of a camera, while staying harmonious and natural for everyday life. Makewise's greatest strength is that we don't stop at mere technical skill — we design your present and future together. Rather than chasing a passing trend, we capture the precise impression that suits each situation — a shoot, an interview, a wedding, an event. With technique calculated down to a single eyebrow, one line of shading, or the angle of your eyelashes, we create not just a made-up face, but 'a face with a completed atmosphere.' Makewise is also a studio specializing in before-and-after makeup content production, with a system that handles everything from shooting to editing in one place — giving great satisfaction to customers who need professional visual results, such as SNS content, brand videos, or profile materials. The entire process runs on a 1:1 private, appointment-only basis, and through a detailed, in-depth consultation we design your face, impression, style, and image direction together with you. Our head artist, Director Eun-hee, began her career doing makeup for the Miss Korea winner, and over more than 20 years — in the SBS production bureau's makeup room, on film and drama sets, at broadcasting stations, in commercials, weddings, fashion shows, and exclusive celebrity styling — she has been the makeup professional responsible for countless people's first impressions on stages both in Korea and abroad, combining career and sense. (Major) Career Highlights 1. Makeup for the Miss Korea Jin winner 2. Makeup artist for films including Songeo, Attack the Gas Station!, Junomyeong Bakery, Miin, and more 3. Lead makeup artist for actress Choi Ji-woo and others on the Korea–China co-production drama The 101st Proposal 4. Broadcast and advertising work, including makeup for iMBC announcers, Manmin TV Christian broadcasting, and promotional shoots for Samsung Life and Samsung Capital 5. Celebrity makeup for Choi Ji-woo, Kim So-yeon, Kim Soo-mi, Yoo In-chon, Lee Sang-ah, and many others 6. Exclusive stylist for Star Entertainment, Ino Communications, and Max Communications; exclusive stylist for haegeum musician Kang Eun-il and the CEO of Areumdaun Saramdeul, and more Building on the insight and technique gained from all of this experience, we now offer personal makeup solutions optimized to each customer's lifestyle and situation — for weddings, parents'-of-the-couple looks, profile photos, broadcast, interviews, recitals, job interviews, first-birthday parties (dol), lookbooks, maternity shoots, and more. Makewise also designs hairstyling together with makeup, aiming for a more complete 'total image making' — maximizing your individual charm while helping you face every moment with a confident, dignified look. Under the name Chae Eun-hee, I have always kept my original passion and always done makeup with care, honesty, and dedication to make each customer's face shine the most. Beyond just the moment you receive makeup, Makewise will be with you wholeheartedly to make it an unforgettable, special memory in your life. Makeup for your image, not just your face. Makewise designs your atmosphere.