A live map of every K-beauty and fashion pop-up open in Seongsu, Seoul right now — with dates, hours and how to get in. Updated daily.
Pop-ups open now 42
What is Seongsu?
Seongsu-dong is Seoul's fastest-rising pop-up district — former factories along Yeonmujang-gil reborn as cafés, flagship stores and brand pop-ups, a short walk from Seoul Forest. New K-beauty and fashion pop-ups open here almost every week, so locals check a live list rather than a fixed guide.
How to get there
Take Line 2 to Seongsu Station. Most pop-ups cluster around Exit 3 and Yeonmujang-gil, a 5–10 minute walk. For riverside venues near Seoul Forest, Seoul Forest Station on the Suin-Bundang Line is closest.
Tips for visiting
Many pop-ups take reservations (often via Naver) — walk-ins may queue on weekends.
Weekday mornings are the least crowded.
Most entries are free, and staff usually welcome photos.
No Korean needed — pop-ups are visual and staff are used to visitors.
FAQ
Is entry free?
Most Seongsu pop-ups are free to enter; a few paid exhibitions are marked on each card.
Do I need a reservation?
Some require booking (shown as Reserve), others are walk-in. Each card shows the entry mode.
How long do pop-ups run?
Usually 1–4 weeks. This page lists only pop-ups open now and updates daily.